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Showing posts from March, 2023

Viral Fashion Campaigns: Are Fashion Brands Reconsidering their Marketing Stunts?

  Photo by Manny Moreno Viral fashion has been a lucrative tool for fashion companies in the past, who've increased their brand visibility by generating buzz and excitement around their products. But are some of these viral fashion campaigns creating the opposite effect and attracting more negative feedback? Of course, most companies don't want to draw in backlash that could potentially damage their brand reputation.    What is Viral Fashion? First, let's discuss the meaning and purpose of viral fashion stunts. Any trend or style that quickly gains popularity and buzz, particularly on social media platforms are considered viral. In other words, when someone speaks about a short video, fashion show, clothing piece, or accessory that's being discussed in online communities, by way of influencers, or the use of hashtags, it simply means that it's captured the attention of a large number of people. This can lead to positive or negative reactions, depending on whether

What is the Difference Between a Bikini and a Trikini

T Photo by Lukas Rodriguez   A trikini bikini is a popular choice among those who are looking for a daring look while enjoying the comfort and convenience in their beachwear. The main difference between a trikini and a bikini is that a trikini features a midriff section that connects the top and bottom pieces of the swimwear. And of course, a traditional bikini has a separate top and bottom. As such, the trikini combines elements of both the two-piece bikini and a one-piece bikini. So, you're getting the 'best of both worlds'.    When shopping for trikinis, you'll want to look for a swimsuit that consists of a bikini top, bikini bottom, and a midriff-baring section. The added feature in the midriff area may include a single piece of fabric or multiple straps or strings. They come in a variety of styles and colors, and can be worn by women of all shapes and sizes. Another difference is that a trikini provides slightly more coverage than the traditional bikini while s