Years ago, high heels were seen as the most fashionable staple item that women wore from day to day. There was a time when one out of every five women were opting for heels for nearly every occasion, from brunch at a local restaurant to attending a late movie at the theater. Overtime, more and more women began substituting comfort over style. In today's fast-paced world, women are now preferring easier slip-on shoes and functionality. Of course, it's okay to own a few signature pairs of heels , but for everyday wear, comfortable footwear prevails. According to research from Mintel , women are buying more athletic shoes, sandals, and flats, because they allow for multipurpose dressing. Plus, many sports shoe brands are creating more versatile footgear that can be worn with a variety of outfits. An article from the Business of Fashion , indicates that women are prioritizing comfortable shoes over traditional high heels. The decline of high-heel sales reflects a broad...
Photo by Manny Moreno Viral fashion has been a lucrative tool for fashion companies in the past, who've increased their brand visibility by generating buzz and excitement around their products. But are some of these viral fashion campaigns creating the opposite effect and attracting more negative feedback? Of course, most companies don't want to draw in backlash that could potentially damage their brand reputation. What is Viral Fashion? First, let's discuss the meaning and purpose of viral fashion stunts. Any trend or style that quickly gains popularity and buzz, particularly on social media platforms are considered viral. In other words, when someone speaks about a short video, fashion show, clothing piece, or accessory that's being discussed in online communities, by way of influencers, or the use of hashtags, it simply means that it's captured the attention of a large number of people. This can lead to positive or negative reactions, depending on whether ...