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Showing posts with the label fashion marketing

How to Accessorize With Gold

  Photo by  RDNE Stock project on Pexels Adding gold accents to an outfit can elevate your look instantly, lending a touch of luxury, warmth, and sophistication. Here’s how to incorporate gold accents effectively, whether you’re dressing up or styling a more casual look: 1. Jewelry The most classic way to introduce gold: Earrings: Hoops or minimalist studs work for everyday wear; chandeliers or statement pieces for evening. Necklaces: Layered gold chains or a bold pendant can serve as a focal point. Bracelets & Rings: Stack thin bangles or wear one chunky cuff. Mix with other metals for a modern look. 2. Clothing with Gold Details Subtle yet impactful: Buttons, zippers, or belt buckles in gold can turn basics into standouts. Embroidery or metallic thread in gold adds richness, especially on black, navy, or deep jewel tones. 3. Footwear & Bags Gold in accessories creates polish: Shoes: Gold strappy heels or loafers with gold hardware offer a touch of glamour. Handbags:...

Viral Fashion Campaigns: Are Fashion Brands Reconsidering their Marketing Stunts?

  Photo by Manny Moreno Viral fashion has been a lucrative tool for fashion companies in the past, who've increased their brand visibility by generating buzz and excitement around their products. But are some of these viral fashion campaigns creating the opposite effect and attracting more negative feedback? Of course, most companies don't want to draw in backlash that could potentially damage their brand reputation.    What is Viral Fashion? First, let's discuss the meaning and purpose of viral fashion stunts. Any trend or style that quickly gains popularity and buzz, particularly on social media platforms are considered viral. In other words, when someone speaks about a short video, fashion show, clothing piece, or accessory that's being discussed in online communities, by way of influencers, or the use of hashtags, it simply means that it's captured the attention of a large number of people. This can lead to positive or negative reactions, depending on whether ...