Photo by Ron Lach The men's skincare market in Asian countries is experiencing a significant growth. The industry is expected to continue expanding as more men embrace skincare as a regular part of their grooming routines. The market is also becoming more competitive, with an increasing number of brands offering innovative and effective skincare solutions for men. As a result, more resources, research and product development are being directed towards catering specifically to male skincare. Asian societies have become more accepting of men engaging in grooming practices . Traditional stereotypes associating skincare with femininity are gradually diminishing. This cultural shift has created a favorable environment for the growth of the male skincare sector. Many skincare brands are increasingly recognizing the unique needs of men and developing specialized products that cater to those needs. Influence of K-Beauty The influence of Korean beauty brands, commonly referred to as K-Be
Photo by Manny Moreno Viral fashion has been a lucrative tool for fashion companies in the past, who've increased their brand visibility by generating buzz and excitement around their products. But are some of these viral fashion campaigns creating the opposite effect and attracting more negative feedback? Of course, most companies don't want to draw in backlash that could potentially damage their brand reputation. What is Viral Fashion? First, let's discuss the meaning and purpose of viral fashion stunts. Any trend or style that quickly gains popularity and buzz, particularly on social media platforms are considered viral. In other words, when someone speaks about a short video, fashion show, clothing piece, or accessory that's being discussed in online communities, by way of influencers, or the use of hashtags, it simply means that it's captured the attention of a large number of people. This can lead to positive or negative reactions, depending on whether