Skip to main content

Posts

Showing posts with the label viral marketing

Why Scrunchies Work Wonders for Thick Hair

  Photo by cottonbro studio on Pexels Thick hair comes with its fair share of challenges, especially when it's time to look for the right hair accessory that not only conforms to the width of the strands, but also maintains its durability. For those with luscious locks, the struggle to find a reliable and comfortable hair tie is real. Read on to discover why scrunchies are not just a fashion statement but a practical and effective solution for those with thick hair.  Gentle Hold One of the primary concerns for those with thick hair is the likeliness of damage and breakage caused by hair ties that are either too thin or too tight. Likewise, traditional elastics, such as the classic rubber band, can be incredibly harsh, leading to stress on the hair shaft and the possibility of extensive damage from pulling and tugging on the band. Scrunchies, with their soft and elastic fabric, provide a gentler hold. The larger surface area distributes the pressure more evenly, reducing the risk o

Viral Fashion Campaigns: Are Fashion Brands Reconsidering their Marketing Stunts?

  Photo by Manny Moreno Viral fashion has been a lucrative tool for fashion companies in the past, who've increased their brand visibility by generating buzz and excitement around their products. But are some of these viral fashion campaigns creating the opposite effect and attracting more negative feedback? Of course, most companies don't want to draw in backlash that could potentially damage their brand reputation.    What is Viral Fashion? First, let's discuss the meaning and purpose of viral fashion stunts. Any trend or style that quickly gains popularity and buzz, particularly on social media platforms are considered viral. In other words, when someone speaks about a short video, fashion show, clothing piece, or accessory that's being discussed in online communities, by way of influencers, or the use of hashtags, it simply means that it's captured the attention of a large number of people. This can lead to positive or negative reactions, depending on whether