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Why Scrunchies Work Wonders for Thick Hair

  Photo by cottonbro studio on Pexels Thick hair comes with its fair share of challenges, especially when it's time to look for the right hair accessory that not only conforms to the width of the strands, but also maintains its durability. For those with luscious locks, the struggle to find a reliable and comfortable hair tie is real. Read on to discover why scrunchies are not just a fashion statement but a practical and effective solution for those with thick hair.  Gentle Hold One of the primary concerns for those with thick hair is the likeliness of damage and breakage caused by hair ties that are either too thin or too tight. Likewise, traditional elastics, such as the classic rubber band, can be incredibly harsh, leading to stress on the hair shaft and the possibility of extensive damage from pulling and tugging on the band. Scrunchies, with their soft and elastic fabric, provide a gentler hold. The larger surface area distributes the pressure more evenly, reducing the risk o

Viral Fashion Campaigns: Are Fashion Brands Reconsidering their Marketing Stunts?

  Photo by Manny Moreno Viral fashion has been a lucrative tool for fashion companies in the past, who've increased their brand visibility by generating buzz and excitement around their products. But are some of these viral fashion campaigns creating the opposite effect and attracting more negative feedback? Of course, most companies don't want to draw in backlash that could potentially damage their brand reputation.    What is Viral Fashion? First, let's discuss the meaning and purpose of viral fashion stunts. Any trend or style that quickly gains popularity and buzz, particularly on social media platforms are considered viral. In other words, when someone speaks about a short video, fashion show, clothing piece, or accessory that's being discussed in online communities, by way of influencers, or the use of hashtags, it simply means that it's captured the attention of a large number of people. This can lead to positive or negative reactions, depending on whether

What is the Difference Between a Bikini and a Trikini

T Photo by Lukas Rodriguez   A trikini bikini is a popular choice among those who are looking for a daring look while enjoying the comfort and convenience in their beachwear. The main difference between a trikini and a bikini is that a trikini features a midriff section that connects the top and bottom pieces of the swimwear. And of course, a traditional bikini has a separate top and bottom. As such, the trikini combines elements of both the two-piece bikini and a one-piece bikini. So, you're getting the 'best of both worlds'.    When shopping for trikinis, you'll want to look for a swimsuit that consists of a bikini top, bikini bottom, and a midriff-baring section. The added feature in the midriff area may include a single piece of fabric or multiple straps or strings. They come in a variety of styles and colors, and can be worn by women of all shapes and sizes. Another difference is that a trikini provides slightly more coverage than the traditional bikini while s

Hotels Support Soap Recycling Programs

  Photo by Kristina Balić on Unsplash Soap recycling programs, such as Clean the World, are on the rise. Hotels are contributing to these initiatives to promote sustainability . Clean the World as well as other various organizations collect used soap from hotels, and after processing and sanitizing it, distributes it to countries around the world, especially developing countries, where access to hygiene education is limited. About Clean the World Clean the World     is a nonprofit organization that aims to improve global hygiene by collecting and recycling soap and other hygiene products from hotels, resorts and other hospitality organizations. Currently, the organization retrieves soap from more than 5,000 partners in North America, Europe, and Asia, and distributed millions of bars to more than 127 countries.  In addition to recycling soap, Clean the World also provides hygiene education and disaster relief efforts. Since its inception in 2009, the organization has pr

What is Boho Luxe Style in Clothing

  Photo by Tamara Bellis on Unsplash Boho luxe (bohemian luxe) style in clothing combines the free-spirited and carefree vibe with high-end fashion. Mixing and matching layers of textures, colors, and patterns create the distinctive and eclectic look. Think maxi dresses, wide-legged pants, and any gear that flows below the knees. Fabrics such as lace, velvet, and silk are commonly used in designing apparel that resembles this aesthetic type.  In addition to the fabric and patterns, jewelry and other accessories help create the bohemian luxe style. Several statement pieces such as long necklaces and large earrings enhance the overall mood of the outfit. When shopping for luxe bohemian dresses, you may notice natural, earthy colors , such as brown and tan in addition to jewel tones, including blue and purple. Although this aesthetic appears relaxed and effortless, those who sport the look give off a sense of sophistication and luxury.    Similar to the look above, luxe bohemian dresse

Fashion Brands are Leveraging the Benefits of Chat GPT's AI Generated Marketing

  Photo by Tim Samuel Through OpenAI’s ChatGPT website, users have access to a language model that can virtually generate text regarding a range of topics. From providing new content and summarizing data to classifying information and translating languages, this user interface has the capability to deliver expert assistance. Many companies in fashion as well as other industries are leveraging the benefits of this new tool. Read on to discover how brands are incorporating ChatGPT to brainstorm ideas and streamline the process of creating content . Denim Overalls for Kids - Click Below   Writing Taglines/ Product Descriptions Nearly all copywriters are aware of the power of creating the right taglines that can attract the interest of their audience and increase the likelihood of converting more people to customers. Well, with ChatGPT, you can speak to the AI model in a conversational manner, and ask it to come up with tagline ideas for different categories of products . Here are a fe

Fun Facts About Hair and Nails: Guinness World Records

  Photo by Alina Skazka There are many myths regarding who holds the record of the world’s longest hair. Despite different opinions about it, we do know a few facts. This title belongs to a woman named Yao Luzuo. Her hair is reportedly 35 feet, 9 inches in length. As such, the Guinness Book of Records has recognized this woman as the world’s longest hair owner. Yao women in China have credited their hair growth secrets to one simple ingredient in your cabinet. That’s right. Rice water is known to improve the strength and smoothness of the hair. In the ancient Chinese village of Huangluo, Yao women were recognized for their silky, long, and shiny hair. They were nicknamed the ‘Longest Hair Village.” According to tradition, fermented rice water offered numerous benefits for hair growth. Award-Winning Mascara - Click Below.   More Fun Facts A teen from Modasa, Gujarat, India has broken the record as the longest hair on a teenager, according to the Guinness World Records.

Is Weekday The New Diesel in the Making?

  This post contains affiliate links. If you click on the links Pharaoh Diaries Magazine gets a commission. Weekday is a relatively underground fashion brand that’s part of the H&M Group, but they have stolen my heart in the last year and a half of knowing them. I came across them when I joined the Stylink influencer network and I was enamoured by their grungy, motor club, street style aesthetic. Their clothing is cutting edge yet affordable, great quality and sustainable – a Weekday piece is always going to stand out in any wardrobe. The Diesel comparison came to me whilst doing research for this article and for our Womenswear Latest promotion for the brand – their new season collection reminds me of the early Diesel aesthetic when they were much simpler – not the elevated, high fashion Diesel brand we see today. Weekday is certainly more paired down, a more rugged plain jane but on the right track for elevation in the future. Tempo Denim Biker Jeans £59 (Click to shop) The price