Photo by Ron Lach The men's skincare market in Asian countries is experiencing a significant growth. The industry is expected to continue expanding as more men embrace skincare as a regular part of their grooming routines. The market is also becoming more competitive, with an increasing number of brands offering innovative and effective skincare solutions for men. As a result, more resources, research and product development are being directed towards catering specifically to male skincare. Asian societies have become more accepting of men engaging in grooming practices . Traditional stereotypes associating skincare with femininity are gradually diminishing. This cultural shift has created a favorable environment for the growth of the male skincare sector. Many skincare brands are increasingly recognizing the unique needs of men and developing specialized products that cater to those needs. Influence of K-Beauty The influence of Korean beauty brands, commonly referred to as K-Be
This post contains affiliate links. If you click on the links Pharaoh Diaries Magazine gets a commission. Weekday is a relatively underground fashion brand that’s part of the H&M Group, but they have stolen my heart in the last year and a half of knowing them. I came across them when I joined the Stylink influencer network and I was enamoured by their grungy, motor club, street style aesthetic. Their clothing is cutting edge yet affordable, great quality and sustainable – a Weekday piece is always going to stand out in any wardrobe. The Diesel comparison came to me whilst doing research for this article and for our Womenswear Latest promotion for the brand – their new season collection reminds me of the early Diesel aesthetic when they were much simpler – not the elevated, high fashion Diesel brand we see today. Weekday is certainly more paired down, a more rugged plain jane but on the right track for elevation in the future. Tempo Denim Biker Jeans £59 (Click to shop) The price