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Weekday is a relatively underground fashion brand that’s part of the H&M Group, but they have stolen my heart in the last year and a half of knowing them. I came across them when I joined the Stylink influencer network and I was enamoured by their grungy, motor club, street style aesthetic. Their clothing is cutting edge yet affordable, great quality and sustainable – a Weekday piece is always going to stand out in any wardrobe.
The Diesel comparison came to me whilst doing research for this article and for our Womenswear Latest promotion for the brand – their new season collection reminds me of the early Diesel aesthetic when they were much simpler – not the elevated, high fashion Diesel brand we see today. Weekday is certainly more paired down, a more rugged plain jane but on the right track for elevation in the future.
|Tempo Denim Biker Jeans £59 (Click to shop)|
The price point may be what clips their wings however as they are staunchly out of this world high street, a designer and clean aesthetic only for the regular girl that supersedes their competitors. The Scandi vibe is a heavy influence but done in a more structured, ready to wear style. I cannot wait to see what the future holds for Weekday as I believe their potential is still very much untapped – all this greatness cannot be just for me and the other girls with their measly budgets surely!
|Sasha Handbag £39|
Shop their Womenswear latest drop by clicking here
About the Author: Owanate Briggs got her start in corporate working for the likes of Armani Exchange, New Look, Diesel, Professional Beauty Magazine and The London EDITION within Sales, PR and Marketing. She then took a brief pause from Fashion and Beauty and worked within advertising, tech and medico legal before returning to fashion, creating her own digital magazine and blog called Pharaoh Diaries Magazine. She became a trailblazer in the space after starting her entertainment news podcast on YouTube called The Gossip Diaries which garnered attention from the likes of Ariana Grande and morphed her fashion blog into a news channel as well. Subscribe to Pharaoh Diaries Magazine here Pharaoh Diaries™ Magazine – Celebrity News, Fashion, Beauty and Lifestyle digital magazine. (pdiariesmag.com)
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