Skip to main content

Why is Men's Skincare Booming in Asia? - Top 3 Reasons - 2023

  Photo by Ron Lach The men's skincare market in Asian countries is experiencing a significant growth. The industry is expected to continue expanding as more men embrace skincare as a regular part of their grooming routines. The market is also becoming more competitive, with an increasing number of brands offering innovative and effective skincare solutions for men. As a result, more resources, research and product development are being directed towards catering specifically to male skincare.  Asian societies have become more accepting of men engaging in grooming practices . Traditional stereotypes associating skincare with femininity are gradually diminishing. This cultural shift has created a favorable environment for the growth of the male skincare sector. Many skincare brands are increasingly recognizing the unique needs of men and developing specialized products that cater to those needs. Influence of K-Beauty The influence of Korean beauty brands, commonly referred to as K-Be

Viral Fashion Campaigns: Are Fashion Brands Reconsidering their Marketing Stunts?


Photo by Manny Moreno

Viral fashion has been a lucrative tool for fashion companies in the past, who've increased their brand visibility by generating buzz and excitement around their products. But are some of these viral fashion campaigns creating the opposite effect and attracting more negative feedback? Of course, most companies don't want to draw in backlash that could potentially damage their brand reputation. 

dresslily Swim Collection All $16.99! 

What is Viral Fashion?
First, let's discuss the meaning and purpose of viral fashion stunts. Any trend or style that quickly gains popularity and buzz, particularly on social media platforms are considered viral. In other words, when someone speaks about a short video, fashion show, clothing piece, or accessory that's being discussed in online communities, by way of influencers, or the use of hashtags, it simply means that it's captured the attention of a large number of people. This can lead to positive or negative reactions, depending on whether people are inspired or offended by the fashion stunt. 

Why do Fashion Brands Focus on Viral Campaigns?
The intention of most fashion brands when creating these stunts is never to spark a negative reaction, although sometimes this happens. Because they're so many companies competing for the attention of consumers, viral stunts can lead to increased sales and visibility, especially in the fast-paced world of social media. The goal is to capture attention without causing unsettling feelings among viewers. Consider these factors as reasons for implementing a viral fashion campaign.

1. Increased Brand Awareness: One of the main objectives is to reach a larger audience by generating millions of impressions and views.

2. Increased Engagement: Viral fashion stunts can encourage followers on social media to engage through likes, comments, and shares. This can ultimately lead to increased sales and revenue.

3. Authenticity and Relatability: One of the best strategies to increase engagement and conversions is to become relatable to your audience. Anything that creates a sense of authenticity and genuineness can resonate with viewers and initiate excitement about a brand. 

4. Relevancy: Fashion trends come and go. Many of them also repeat themselves overtime. Consider many of the 80s trends that are back, such as the oversized blazers and cropped jeans. Campaigns that are designed to be timely and relevant can generate more buzz among consumers.

get 1 extra product(on-sale) for free if you buy 3 products  

Are Fashion Brands Increasingly Concerned About Generating Backlash?
The short answer is, yes. While viral marketing can bring about a lot of buzz, there's always the possibility of potential drawbacks. Consider the recent backlash in 2022 from the Balenciaga ad scandal. Some brands, however, have attracted more attention (not necessarily negative), because of their unfamiliar stunts, such as Black Tape Project's fashion duct tape as well as Coperni's liquid fiber dress introduced on the runway. In 2021, Gucci created a viral campaign called "Gucci Fest," which was a seven-day virtual fashion film festival.

Although brands should consider the potential consequences of viral marketing campaigns, some of these stunts are seen as authentic and futuristic. Because transparency and moral correctness have become more important, brands must carefully balance the desire for attention with maintaining integrity and fairness. Take for instance, the trend towards sustainable fashion  in a world where companies must integrate environmental initiatives into their business strategies. Therefore, it's important to recognize the potential risks with viral marketing before launching a campaign and align it with the brand's values and overall goals. 


Popular posts from this blog

Hotels Support Soap Recycling Programs

  Photo by Kristina Balić on Unsplash Soap recycling programs, such as Clean the World, are on the rise. Hotels are contributing to these initiatives to promote sustainability . Clean the World as well as other various organizations collect used soap from hotels, and after processing and sanitizing it, distributes it to countries around the world, especially developing countries, where access to hygiene education is limited. About Clean the World Clean the World     is a nonprofit organization that aims to improve global hygiene by collecting and recycling soap and other hygiene products from hotels, resorts and other hospitality organizations. Currently, the organization retrieves soap from more than 5,000 partners in North America, Europe, and Asia, and distributed millions of bars to more than 127 countries.  In addition to recycling soap, Clean the World also provides hygiene education and disaster relief efforts. Since its inception in 2009, the organization has pr

What is Boho Luxe Style in Clothing

  Photo by Tamara Bellis on Unsplash Boho luxe (bohemian luxe) style in clothing combines the free-spirited and carefree vibe with high-end fashion. Mixing and matching layers of textures, colors, and patterns create the distinctive and eclectic look. Think maxi dresses, wide-legged pants, and any gear that flows below the knees. Fabrics such as lace, velvet, and silk are commonly used in designing apparel that resembles this aesthetic type.  In addition to the fabric and patterns, jewelry and other accessories help create the bohemian luxe style. Several statement pieces such as long necklaces and large earrings enhance the overall mood of the outfit. When shopping for luxe bohemian dresses, you may notice natural, earthy colors , such as brown and tan in addition to jewel tones, including blue and purple. Although this aesthetic appears relaxed and effortless, those who sport the look give off a sense of sophistication and luxury.    Similar to the look above, luxe bohemian dresse

Should You Color Your Eyebrows

  Photo by Jonas Svidras on Unsplash This is a question that has been debated for a long time by those who regularly color their hair. There are benefits to enhancing your eyebrows with a color that corresponds with your hair. However, many believe that dyeing your eyebrows will not necessarily result in a better appearance for your face. It often depends on how long you plan to keep the hair color and whether it's bright enough to require a slight tint to your eyebrows. Of course, if you're wearing extensions or temporary color, you wouldn't need to worry about changing the shade of your eyebrows. If you're like most people who've considered coloring their eyebrows, you've wondered whether it would create a look that's too flashy or over-the-top. In my opinion, if your hair is medium to light brown, you'll look fine with maintaining your natural eyebrow color. And of course, if your hair is darker, it's not necessary to even touch your eyebro